22nd March 2022 • Dynamic Digital Event • 11:00 - 12:15

HYPERPERSONALISING THE CUSTOMER JOURNEY

MAPPING OUT THE 2022 TELCO & MEDIA ECOSYSTEMS

Today’s omnichannel customer demands an omnichannel experience. The best content requires the right data, the right strategy and knowing when they want to hear from you. Given that personalised engagement nurtures relationships, boosts loyalty and grows your brand, how do you deliver the end-to-end digital experience that your customers really want.

Connect the data

Many companies have siloed LoBs, multiple touch points and complex legacy systems. Disconnected data means you can’t deliver the volume of content you and your customers need. How can the right tech connect all your data for a 360° view to get the insights you need to deliver timely, personalised experiences?

Knowing what the customer wants

The customer has a comfort threshold and there are risks if we cross it. Not just that they walk away: we also need to show them new things and new ways to engage so we can grow together. How can the right strategy tell you what they are comfortable with now, while letting you test what they might want in the future?

Optimising the ecosystem for the best experiences

Today’s customer expects the best experience in every interaction. Leveraging customer data can help you deliver relevant, value-added content at velocity across channels. How do you manage your data to understand the engagement lifecycle and give customers what they want to see when they want to see it?

Join us to exchange opinions and ideas with likeminded leaders from telco and media with challenges in common.

Featuring live polling, interactive digital breakout rooms and panel session with Q&A, the event will be independently facilitated and will send you away with fresh insights, robust practical examples and powerful new connections.